Practice
The AEO Audit Checklist
The checks to run on your own domain before you buy a single AEO tool — in the order that matters.
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Infrastructure
Email Authentication in 30 Minutes
SPF, DKIM, DMARC. One of the cheapest trust signals to fix, and one of the most commonly left broken.
Read →Scores & Case Studies
Method
How To Read Your WarmBadge Score
What the number means, what moves it, and what it can’t tell you.
Case Study
What ZDNet’s Score Was Already Telling You
A three-decade-old publication, read through the trust layer rather than the brand.
Intelligence
What Coldcard’s Score Was Telling You
The signals the engine surfaced, and what they looked like beforehand.
Foundations
Foundation
Before You AEO…
Check the foundation before you spend a dollar on citation tracking.
Framework
The Trust Stack: Four Things To Fix Before AEO
History, consistency, technical baseline, evidence. What has to hold up before content matters.
Field Notes
What AEO Practitioners Are Already Figuring Out
The pattern people arrive at on their own, once the tools stop explaining results.
Core Pillars
Owned Trust
What your domain’s own signals say — identity, infrastructure, email authentication.
Earned Signals
What the network says — link graph, neighboring domains, cluster authority.
Consensus Layer
How independent intelligence sources corroborate or contest a domain’s reputation.
Measurement
How trust is scored, tracked, versioned, and cited by AI systems and researchers.